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Magellan AI promotes Jim Ballas to General Manager, Measurement
Magellan AI taps industry veteran Jim Ballas to lead its measurement division, expanding its focus on podcast advertising measurement.
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Measure the full spectrum of podcast promo types - from leadership interviews to branded shows
We have extended our measurement capabilities to capture all the ways you're creating podcast promotional content.
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Get deeper insights into competitors’ programmatic and run-of-network strategies
Get a clear, structured view of podcast creatives used in brand campaigns and see how they're distributed across the channel.
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Unlock regional insights: Magellan AI adds DMA-level reporting for smarter targeting
DMA & Zip Code reporting is now accessible directly within the app, allowing measurement customers to generate regional performance reports on-the-fly.
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Wildgrain's success with attribution and performance tracking
Looking to grow their podcast channel, Wildgrain put Magellan AI's measurement and attribution to the test.
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Magellan AI Introduces Reach Lift Measurement Product with Wondery as Initial Launch Collaborator
This first-of-its-kind podcast measurement product brings advertisers unprecedented visibility into reach-related campaign performance.
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Harness your campaign data and optimize tactics with Magellan AI Groups
Create custom line-item groupings for campaign analysis, enabling in-depth insights tailored to your tactics.
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Podcast advertising: Midyear review
Our 2024 Midyear Review, as presented by the Magellan AI team at Podcast Movement 2024.
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Magellan AI has you covered with our Do Say, Don't Say airchecks feature
Do say, Don't say ensures your podcast ads consistently meet your compliance standards, giving you one less thing to worry about.
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MetaRouter and Magellan AI Partner to Enhance Ad Performance Tracking in the Data Privacy-Era
MetaRouter and Magellan AI have partnered to enhance audio ad spend optimization, ROAS accuracy, and privacy compliance.
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Podscape: 2024 Mid-year update
A mid-year update to our guide to key players in the podcast industry.
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Podcast advertising benchmarks: Q2 2024
The Q1 2024 edition, exploring trends in spending, ad load, and ad placements, growth by industry and genre, and more.
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Magellan AI Brings Privacy-Compliant UID2.0 and ID5 to Audio Measurement
Magellan AI today announced the addition of new cookie-less identifiers for podcast and streaming audio campaign measurement.
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Podcast advertising market trends: H1 2024
Our global 2024 YTD breakdown, as presented by the Magellan AI team at The Podcast Show 2024
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Podcast advertising benchmarks: Q1 2024
The Q1 2024 edition explores the latest trends in spending, ad load, and ad placements, growth by industry and genre, and more.
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Podscape: 2024 edition
Our comprehensive guide to many of the key technology companies and services in the podscape industry.
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Adelaide & Magellan AI team up to boost podcast ad effectiveness
Magellan AI partners with Adelaide to offer show-level attention ratings for podcast advertising.
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New in Magellan AI: Pod-to-pod attribution
Magellan AI announces support for podcast-to-podcast attribution within its Measurement product suite.
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Magellan AI & Sounder: Strategic partnership for podcast brand safety
Magellan AI and Sounder partner to offer brand safety and suitability verification for podcast campaigns.
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The definitive guide to finding profitable podcast sponsorship opportunities
This guide explores the world of podcast advertising, giving you everything you need to tap into the immense potential of this channel.
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ARN's secret ingredient
ARN relies on Magellan AI to drive new leads for podcast advertising sales.
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How Horizon Media gains a competitive edge
How do you get clients on board with an emerging media channel?
