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Get deeper insights into competitors’ programmatic and run-of-network strategies

October 2024

Looking to gain insight into your competitors’ podcast ad strategies and trends? With the Creative analyzer in Magellan AI, you can dive into programmatic and run-of-network (RON) campaigns like never before! This feature gives you a clear, structured view of the ad creatives used in brand campaigns and reveals how their ads are distributed across the podcast channel.

Creative analysis of an insurance brand in the Magellan AI dashboard

Key benefits:

  • Easily see creative examples from RON and programmatic campaigns, broken down into distinct categories.
  • Get details on podcasts participating in blind network campaigns (like SPAN and AdsWizz).
  • Filter by date to track campaign flight durations.
  • See how many podcasts feature a specific creative and listen to them for deeper analysis.

From any advertiser's page in the dashboard, the Creative tab provides an overview and a breakout of all detected campaign creatives. The Creative Analyzer offers agencies and brands a goldmine of intel into competitors' ad strategies, helping them spot creative trends and uncover fresh opportunities to elevate their own campaigns. 

Want to learn more? Reach out, and we’ll be happy to give you a personalized demo!

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