Visual tools track views, visits, and conversion events across podcasts, streaming audio, and video.
Variable exposure and look-back windows provide custom views by day, week, and month, with detailed geo breakouts available through DMA and Zip code reporting.
Track full-funnel performance with granular conversion events including Lead, Add-to-cart, Purchase, and more.
View categorical lift statistics by custom exposure timeframes at a glance.
Discovery tools highlight shows similar to your top performers.
A Magellan AI pixel installed on your website captures visitors' IP addresses and your key conversion events.
Measure app installs and in-app events by integrating Magellan AI with your existing mobile measurement partner (MMP).
Get hands on support and live debugging tools within the dashboard to ensure proper data integration.
Review and explore key metrics for your media plan with customizable look-back windows, filters, and attribution methodologies that are adjustable on-the-fly.
With the Groups feature, create custom tags and groupings to view campaign performance in ways that perfectly align with your strategy and goals.
Export detailed reporting at the click of a button, or automate exports to your S3 bucket.
Optimize campaign performance
Reach Lift helps you identify and target unique households more effectively, maximizing the impact of your podcast ads.
Unlock untapped audiences
Use Opportunity Reach reports to discover shows with untapped potential, expanding your unique reach and driving growth.
Expand reach with precision
Leverage insights by show and publisher to strategically optimize your campaign’s reach across de-duplicated audiences.
This is just the tip of the iceberg! Magellan AI offers a broad range of in-depth tools to take control of your podcast advertising. Let us custom-tailor a demo for you and your team.
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