Competitive intelligence

Fine tune your strategy with our competitive analysis and brand intelligence tools.

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Watchlists

Get notified where tracked advertisers appear

Build a watchlist of your chosen brands to see where advertisers are spending with competitors.

Notifications keep you informed about where your tracked advertisers surface as they go live.

Weekly emails feature brands that have made a significant increase in their podcast presence.

A sample screenshot of the Magellan AI dashboard watchlistAn alternate sample screenshot of the Magellan AI dashboard watchlist

Audio sampling

Listen to any creative placement

Our audio player visualizes placements within a show’s timeline and displays full searchable transcripts.

Playback tools enable you to fully review content and understand competitive messaging.

Open links make it easy to share ads with partners and colleagues, without a Magellan AI account.

A sample screenshot of Magellan AI podcast audio analysisAn alternative sample screenshot of Magellan AI podcast audio analysis

Market trends

Comprehensive market insights, from industry to advertiser

Get a high-level view of advertiser activity by Industry, Genre, and Network to spot emerging trends.

Analyze advertisers' podcast strategies by tracking ad placements across new shows and seasonal campaigns.

Explore competitors' programmatic and run-of-network ad creatives, identifying flighting patterns and creative strategies.

A view of an advertiser's flighting in the Magellan AI dashboardA view of an advertiser's programmatic and run-of-network analysis Magellan AI dashboard

Spend analysis

Gain insights on where brands are focusing their dollars

Analyze podcast advertising spend, based on activity picked up on thousands of podcasts.

Gain detailed insights on where dollars are going by podcast, genre, vertical, demographic, timeframe, and more.

As a publisher, tailor your sales outreach to prospects already spending on podcast advertising.

A sample screenshot of Magellan AI spend analysis chartsA sample screenshot of Magellan AI spend analysis

See it in action

This is just the tip of the iceberg! Magellan AI offers a broad range of in-depth tools to take control of your podcast advertising. Let us custom-tailor a demo for you and your team.

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