Top podcast advertisers

February
 
2025
 rankings

Each month, Magellan AI analyzes the trailing month’s data to uncover the top podcast advertisers by spend and change in spend. See the latest charts in podcast advertising below.

Top spendersTop movers & shakers
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Watch a 10-minute presentation about these advertisers and join our webinar series to keep up-to-date.

Top spenders

The top spenders list uses our proprietary model informed by the most-downloaded podcasts. For additional details – including comprehensive flighting, frequency, historical data, and more – book a customized demo.
See our methodology for more info on our rankings.
Rank
Advertiser
February
spend
Month-over-month spend change
Top genre
1
BetterHelp
$4,958,400
$5.0M
an icon indicating a gainan icon indicating no changean icon indicating a loss
Comedy
2
DraftKings
$4,112,900
$4.1M
an icon indicating a gainan icon indicating no changean icon indicating a loss
Sports
3
FanDuel
$3,562,200
$3.6M
an icon indicating a gainan icon indicating no changean icon indicating a loss
Sports
4
Shopify
$3,555,400
$3.6M
an icon indicating a gainan icon indicating no changean icon indicating a loss
Sports
5
T-Mobile
$3,194,100
$3.2M
an icon indicating a gainan icon indicating no changean icon indicating a loss
Sports
6
HelloFresh
$3,028,800
$3.0M
an icon indicating a gainan icon indicating no changean icon indicating a loss
Sports
7
Quince
$2,962,300
$3.0M
an icon indicating a gainan icon indicating no changean icon indicating a loss
Comedy
8
Toyota
$2,672,500
$2.7M
an icon indicating a gainan icon indicating no changean icon indicating a loss
Sports
9
Amazon
$2,410,400
$2.4M
an icon indicating a gainan icon indicating no changean icon indicating a loss
Sports
10
LinkedIn
$2,333,000
$2.3M
an icon indicating a gainan icon indicating no changean icon indicating a loss
Sports
11
Oracle Corporation
$2,274,800
$2.3M
an icon indicating a gainan icon indicating no changean icon indicating a loss
News
12
Purdue University
$2,215,300
$2.2M
an icon indicating a gainan icon indicating no changean icon indicating a loss
Sports
13
Intuit
$2,181,900
$2.2M
an icon indicating a gainan icon indicating no changean icon indicating a loss
Sports
14
Norton
$2,094,200
$2.1M
an icon indicating a gainan icon indicating no changean icon indicating a loss
Sports
15
Rocket Companies
$2,071,400
$2.1M
an icon indicating a gainan icon indicating no changean icon indicating a loss
Sports

Top movers & shakers

The top movers and shakers are advertisers we’ve identified as having the most sigificant increase in month-over-month spend. For additional details, book a customized demo.
See our methodology for more info on our rankings.
Rank
Advertiser
February
spend
Prior month's spend
Pct. change
1
BMW
$1,299,700
$7,000
18467%
–
2
McDonald's
$867,000
$205,100
323%
–
3
Samsung
$852,300
$8,500
9927%
–
4
Trellix
$619,500
$2,800
22025%
–
5
Macy's
$514,700
$62,700
721%
–
6
Goldbelly
$457,700
$8,700
5161%
–
7
Brooklinen
$430,700
$62,000
595%
–
8
Starbucks
$400,400
$1,500
26593%
–
9
FTD Companies
$396,900
$69,400
472%
–
10
Nestle
$387,800
$23,400
1557%
–
11
Sono Bello
$337,900
$52,200
547%
–
12
O'Reilly Auto Parts
$291,700
$20,900
1296%
–
13
Virgin
$267,400
$100
267300%
–
14
Exact Sciences
$243,100
$44,700
444%
–
15
Aura Frames
$220,900
$5,800
3709%
–

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Go deeper

Get detailed flighting and frequency data for these advertisers, keep a watchlist, understand where and how often they appear in podcasts – and much more. We'll show you everything you want to know in a customized demo.

Methodology

Magellan AI analyzes podcast advertising data from the top 3,000 podcasts in the U.S. For parts of this analysis, we relied on Magellan AI’s proprietary model to estimate advertising spend. Our model is continually adjusted based on available inputs and incorporates a number of factors, including:
  • The number of ads and variation in ad load detected for a given episode
  • Number of downloads for each episode
  • CPM, as reported directly from partners or modeled from show similarity rankings
  • Ad type, with differentiation for programmatic and RON ads
  • Podcast revenue estimates calibrated against reported network data
  • Brand SOV breakout by show
Join our monthly webinar series for more on top spenders
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