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American Public Media Partners with Magellan AI to Bring Attribution and Audience Insights to Advertisers
Advanced audience attribution and engagement data now standard for all APM advertisers, elevating campaign insights in public media.
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Magellan AI Earns IAB Tech Lab Certification for Podcast Measurement Compliance
With IAB Tech Lab certification, Magellan AI strengthens its role in delivering accurate, standardized podcast measurement metrics.
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Magellan AI promotes Jim Ballas to General Manager, Measurement
Magellan AI taps industry veteran Jim Ballas to lead its measurement division, expanding its focus on podcast advertising measurement.
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Magellan AI Introduces Reach Lift Measurement Product with Wondery as Initial Launch Collaborator
This first-of-its-kind podcast measurement product brings advertisers unprecedented visibility into reach-related campaign performance.
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MetaRouter and Magellan AI Partner to Enhance Ad Performance Tracking in the Data Privacy-Era
MetaRouter and Magellan AI have partnered to enhance audio ad spend optimization, ROAS accuracy, and privacy compliance.
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Magellan AI Brings Privacy-Compliant UID2.0 and ID5 to Audio Measurement
Magellan AI today announced the addition of new cookie-less identifiers for podcast and streaming audio campaign measurement.
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Adelaide & Magellan AI team up to boost podcast ad effectiveness
Magellan AI partners with Adelaide to offer show-level attention ratings for podcast advertising.
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New in Magellan AI: Pod-to-pod attribution
Magellan AI announces support for podcast-to-podcast attribution within its Measurement product suite.
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Magellan AI & Sounder: Strategic partnership for podcast brand safety
Magellan AI and Sounder partner to offer brand safety and suitability verification for podcast campaigns.
