Magellan AI, the leader in audio intelligence, analytics, and measurement, is pleased to announce the promotion of Jim Ballas to GM, Measurement. In this role, Ballas will oversee the company’s growing suite of measurement solutions, further solidifying Magellan AI’s position as the go-to resource for podcast ad verification, brand safety, and attribution.

Jim brings with him over a decade of leadership experience in podcast and broadcast advertising, technology, and production. Since joining Magellan AI in 2022, he has been instrumental in launching and expanding the company’s measurement offerings, helping to develop transformative solutions that meet the evolving needs of advertisers and publishers alike.

Jess Robine, SVP Media & Operations at Veritone One said, “Jim has been a meaningful contributor to the business of podcasting throughout his career, and it's no surprise that he's elevating podcast attribution with expansion to cross-channel measurement that properly values audio. I'm excited to continue to work together with Jim and the Magellan AI team to deliver high-quality measurement and insights that our teams and advertisers can rely on.”

Jim’s leadership has been key to scaling innovations like Reach Lift, which measures the incremental reach added by podcast campaigns. This tool allows advertisers to evaluate the true effectiveness of their audio campaigns, in order to connect with new audiences and optimize media spend.

Further, Jim has pioneered incremental lift analysis to help brands measure the true impact of their audio campaigns. Using Magellan AI’s pixel-based trackers, conversions from both exposed and unexposed audiences are captured and aggregated. The resulting performance reports give advertisers clear insights into how their campaigns drive response and conversion compared to control groups.

“Jim has played a pivotal role in the growing success of our attribution business,” said Cameron Hendrix, CEO of Magellan AI. “His deep understanding of the industry and strong leadership make him the perfect fit to lead our measurement initiatives as we continue to grow. We’re thrilled to promote Jim to General Manager for our Measurement business.”

About Magellan AI

Magellan AI is the all-in-one platform for podcast advertising intelligence, media planning, and measurement. Magellan AI has created the world's largest database of podcast advertising data, covering over 50,000 podcasts. Advertiser and agency media buyers rely on Magellan AI's podcast media planning and measurement platform to discover, connect with, and analyze the performance of podcasts, streaming audio, and YouTube. Publishers trust Magellan AI to grow ad sales with intelligence and performance measurement, drive content acquisition, and streamline ad ops. Learn more at https://www.magellan.ai.

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