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Wildgrain's success with attribution and performance tracking

Looking to grow their podcast channel, Wildgrain put Magellan AI's measurement and attribution to the test.
October 2024

Background

Wildgrain, a subscription-based baked goods company, ran a podcast ad campaign with Magellan AI in early 2024. They previously used a competitor for campaign measurement but turned to Magellan AI to improve their attribution approach and optimize campaign performance.

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