Our Groups feature lets you create custom tags and groupings so you can view and analyze your campaign performance in ways that matter most to your business. Whether you're focused on publisher, buy type, creative, audience, or any other dimension, Groups gives you the flexibility to drill down into the details that drive your success.

Key benefits

• Adaptable reporting: Create custom tags and groupings to view campaign performance in ways that perfectly align with your strategy and goals. Compare different tactics and strategies within a single campaign, such as B2B vs. D2C or contrasting creative approaches.
• Granular insights: Drill down into the details of your campaign performance, moving beyond high-level aggregated data. Get a complete picture of how different segments, strategies, and audience targets are performing.
• Optimization opportunities: Identify top-performing audience segments, publishers, and tactics to inform future campaign decisions.
• Scalable flexibility: Whether you're managing dozens or hundreds of line items, Groups adapts to the complexity of your campaign.

Our two largest customers have already leveraged the power of Groups to manage their complex campaign structures. By creating custom tags for several different tactics and creatives, they’ve easily gained deeper insights and identified key optimization opportunities to drive better results.

Getting started

Getting started with Groups is easy. Set up custom tags for your line items, and use the Groups interface to manage and compare different segments of your campaign. For example, you might want to group shows by audience type, creative execution, and renewal status. Groups’ flexibility means you can create a cascading view of the exact segments you need, making complex campaigns easier to manage and optimize.

For more information, reach out and we'll be happy to walk you through a customized demo!