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How Horizon Media gains a competitive edge

How do you get clients on board with an emerging media channel?
September 2020

Background

Magellan AI interviewed Maria Tullin, Associate Director of Digital & Advanced Audio, Local & National, and Andrew Collins, Senior Audio Buyer, to understand how they use Magellan AI. Both super users rely on Magellan AI to win new clients, justify increased podcast advertising budgets, and help clients edge out competition.

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