Are you running interview segments with executives, producing branded podcast series, or doing feed-drop promotions? These formats haven't cleanly fit into traditional ad measurement—until now. These ad types extend our measurement capabilities to capture all the ways you're creating podcast promotional content, giving you accurate performance data across every format.

Sponsored interviews
‍Measure the impact of executive interviews, founder stories, and guest appearances with the same precision as traditional ad spots. Perfect for branded content that takes a conversational format.

‍Branded podcasts
‍From "brought to you by" sponsorships to fully branded shows, you can now track entire podcast series as branded content. Get comprehensive performance metrics without manual tracking.

‍Branded episodes
‍Track single-episode takeovers and special sponsored episodes with ease. Ideal for advertisers who sponsor entire episodes rather than traditional spot placements.

‍Feed drops
‍Get accurate metrics for podcast cross-promotions where full episodes are shared between shows, whether as standalone episodes or post-roll content.

Our Expanded Ad Formats features make it simple to measure non-traditional placements. Select your episodes or series, and we'll automatically track all the metrics you need. Everything appears right alongside your regular ad reporting, giving you a complete view of performance across all your content types. You'll get the same detailed attribution data you're used to, letting you measure the true business impact of every format you use. 

The feature is now available for all campaigns being measured with Magellan AI. Simply select "Special Episode Monitor" when creating a new campaign and choose your desired ad type. Start measuring today, or reach out for a custom walkthrough!