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Podcast advertising market trends: H1 2024

Our global 2024 YTD breakdown, as presented by the Magellan AI team at The Podcast Show 2024
May 2024

As presented at The Podcast Show 2024, we explore the evolving landscape of podcast advertising in the US, Canada, UK, Ireland, Germany and Australia so far this year. Gain valuable insight into the latest trends and data shaping podcast advertising globally, from Magellan AI-sampled podcasts. This presentation includes:

  • Brand activity by country
  • Most prominent advertisers
  • Trends by industry, genre, and approach
  • Ad placement and frequency analysis
  • Average ad loads
  • and more!

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