Magellan AI's measurement suite empowers advertisers and publishers to analyze the performance of multi-channel campaigns. With support for Google Ad Manager (GAM) Display, the platform enables a holistic view of cross-channel performance, making it easier to understand how audio, CTV, YouTube, and digital banners complement each other.

As podcast advertising evolves, advertisers increasingly look for ways to evaluate campaigns holistically. With GAM Display support, Magellan AI empowers users to:

• Track display & audio together: Understand how your podcast, video, and display ads work together to amplify reach and engagement.
• Measure incrementality: Analyze lift generated by adding display to your media mix.
• Streamline reporting: Consolidate performance metrics for audio, video, and display campaigns into a single, intuitive dashboard.

What This Means for Advertisers
This integration provides a clearer picture of the impact of your advertising investments across platforms. Whether you’re managing direct podcast buys or programmatic display campaigns, Magellan AI gives you the tools to optimize your strategy, drive meaningful results, and achieve cross-channel success.

Ready to elevate your measurement game? Reach out to learn more or schedule a demo.