For advertisers using first-party or third-party audience data, confirming podcast campaign reach can be challenging. With Magellan AI’s Custom Audience Ingestion, advertisers can now import audience segments and measure how their campaigns perform against their target audiences.

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How It Works

Magellan AI ingests advertiser-supplied hashed email lists of their audience segments into the Magellan AI measurement platform, and we match them against podcast ad exposure. This ensures privacy while providing insights into campaign effectiveness. Custom Audience Ingestion helps to:

• Verify campaign reach by seeing how many target listeners heard their ads.
• Understand audience overlap to gauge the efficacy of baked-in placements.
• Validate strategies by comparing planned versus actual audience delivery.

This feature helps advertisers bridge the gap between targeting and measurement, offering clarity on audience alignment. Find out more with a free customized demo!