We’re excited to bring DMA-level reporting directly to your measurement dashboard! Now, instead of accessing this feature solely through our API, you can instantly generate regional performance insights within the app, making it easier than ever to optimize your campaigns based on where they perform best.

Key benefits

• Publishers: Gain deeper insight into where ads are being delivered across different regions, enabling more effective targeting and performance optimization.
• Advertisers: Identify where campaigns are succeeding, facilitating targeted buys, geocentric campaigns, and strategic shifts in spend to capitalize on outperforming markets.
• Mixed Media Buyers: Drill down into delivery and performance by region, making it easier to adjust strategies for specific geos.

Seeing impressions broken down by market helps pinpoint where ads are hitting and delivering most effectively, enabling geo-based messaging and more efficient targeting. As geo-targeting grows, access to performance at a DMA level helps to target the right regions and maximize the impact of ad spend.

These fields are now available to all Magellan AI measurement clients. Reach out for a demo and discover how to access your data in smarter ways, right from your dashboard!