As presented at Podcast Movement 2024, in this review we examine the evolving landscape of podcast advertiser behavior in the first half of 2024, with comparisons to last year's data. We dissect advertiser spend, emerging brands, leading ad positions & durations, and ad loads. Looking ahead, we also surface trends and insights for the remainder of 2024 and beyond. Topics include:
- Top spenders YTD
- Specific industry trends in spend and buying behavior
- The impact of YouTube on ad campaigns
- Common practices for new brands
- Average spend for new brands
- Overall distribution of ad positions and lengths
- Ad load data and historical trends
- and more
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