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Get deeper insights into competitors’ programmatic and run-of-network strategies

Get a clear, structured view of podcast creatives used in brand campaigns and see how they're distributed across the channel.
December 2024

Want a clearer view of how your competitors are using programmatic and run-of-network (RON) campaigns to connect with audiences? Magellan AI can give you structured insights into the programmatic ads driving these campaigns. Access creative assets, track distribution, and see campaign duration details to understand competitor strategies and trends.

Creative analysis of an insurance brand in the Magellan AI dashboard

Key benefits:

  • Insights into RON and programmatic campaigns: Easily explore campaign creative examples, categorized for simple navigation.
  • Blind network campaign details: Identify podcasts participating in blind network campaigns, such as SPAN and AdsWizz.
  • Campaign flight tracking: Filter by date to monitor campaign durations and trends over time.
  • Creative distribution analysis: See how many podcasts feature a specific creative and listen to them for a deeper understanding of competitors' strategies.

Access programmatic breakouts from the Creative tab on any advertiser's page in the dashboard. This view offers an overview and breakdown of all detected campaign creatives, providing agencies and brands with valuable intelligence into competitors' ad strategies. Spot creative trends and uncover new opportunities to elevate your own campaigns.

Ready to gain a competitive edge? Reach out, and we’ll be happy to give you a personalized demo!

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