Understanding where and how competitors are investing in podcast advertising is key to gaining an advantage with your own strategies. Magellan AI's spend analysis offers a detailed look into estimated ad spend across different ad types, including run-of-network (RON), programmatic, and direct host-read ads.

Key features:

• View total estimated spend by ad type - see how much competitors invest in RON, programmatic, and host-read ads
• Identify top networks - discover the leading networks where competitors are spending the most
• Explore detailed spend breakdown - estimated network spend includes number of shows

‍For agencies and brands:

Discover which networks competitors are prioritizing and how they distribute their spend across various ad formats. This data allows you to assess your own media planning, make adjustments, and uncover new opportunities.

‍For publishers:

Understand which advertisers are buying programmatic versus direct, helping you tailor your prospecting efforts and maximize sales opportunities.

Combine these spend insights with creative insights to get a complete picture of competitors' advertising strategies. Our creative analysis explores programmatic and RON campaigns in detail, revealing how creatives are distributed across the podcast channel.

Offering insights on US brands, this comprehensive data helps you stay one step ahead, to refine your own ad strategies based on real-time insights. Reach out, and we'll be happy to provide a personalized demo!