Case study
Research
Press release
Product update

Magellan AI announces bold rebrand to Podgellan AI

Magellan AI, the leading podcast advertising intelligence platform, today announced that it is rebranding as Podgellan AI, effective immediately.
April 2025

April 1, 2025 - New York, NY - Magellan AI, the leading podcast advertising intelligence platform, today announced that it is rebranding as Podgellan AI, effective immediately.

After years of helping advertisers and publishers make smarter decisions through podcast ad measurement, attribution, and competitive insights, the company has decided to lean harder into the "pod" part of podcasting.

"The name change reflects our deep commitment to the podcast space," said Jim Ballas, GM of Measurement at Podgellan AI. "We realized that while we’ve been helping the industry track and measure podcast ads for years, our own name didn’t exactly shout ‘podcast.’ With Podcast Movement Evolutions happening this week and our Podnews sponsorship going live, it felt like the right time to make the change."

"Podgellan AI saw the podcast industry’s most pressing unmet need—more companies with 'Pod' in the name—and delivered a rebrand that fits right in. A stroke of genius that shows they're truly thinking inside the box," said Krystina Rubino, Founder and GM of the Offline Marketing Practice at Right Side Up.

“Rebranding to Podgellan AI sets us apart, especially from other companies that offer attribution services” said Cameron Hendrix, CEO and co-founder of Podgellan AI.

Despite the new name, the company confirmed that all current offerings remain unchanged:

  • Measurement tools still track podcast ads
  • Attribution continues to work across platforms
  • Competitive intelligence still highlights ad trends, top spenders, and more

For more information, visit podgellan.ai.

About Podgellan AI

Formerly known as Magellan AI, Podgellan AI is the podcast advertising intelligence platform trusted by advertisers, agencies, and publishers. The platform provides competitive insights, media planning tools, ad verification, and attribution solutions globally across thousands of podcasts and brands.

More from Magellan AI

A thumbnail of Magellan AI's top advertisers chart

See the latest monthly charts of the top podcast advertisers by spend and change in spend.

A thumbnail of Magellan AI's Podscape infographic

Download The Podscape to better understand how some of the biggest podcast companies and services fit together on one page.

A thumbnail of Magellan AI's dashboard demo

Take control of your podcast advertising – let Magellan AI custom-tailor a demo for you and your team.