Quarterly benchmark report

Q3 2024 Edition
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Podcast advertising benchmarks: Q3 2024

In closing out the third quarter of 2024, we're excited to share our latest Quarterly Benchmark Report. We analyzed 94,228 podcast episodes to uncover the behaviors, trends, and insights from Q3 of 2024.

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In this report

Key stat: Podcast ad spending continued to climb in Q3, increasing 33% year-over-year.

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  • The fastest growing industries in podcast advertising
  • Where and how dollars were spent
  • How genres compare in ad load and attracting new brands
  • Most common ad lengths and positions
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Complete this form to download the Podcast Advertising Quarterly Benchmark Report.

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