The top spenders list uses our proprietary model informed by the most-downloaded podcasts. For additional details – including comprehensive flighting, frequency, historical data, and more – book a customized demo.
The top movers and shakers are advertisers we’ve identified as having the most sigificant increase in month-over-month spend. For additional details, book a customized demo.
Magellan AI analyzes podcast advertising data from the top 3,000 podcasts in the U.S. For parts of this analysis, we relied on Magellan AI’s proprietary model to estimate advertising spend. Our model is continually adjusted based on available inputs and incorporates a number of factors, including:
The number of ads and variation in ad load detected for a given episode
Number of downloads for each episode
CPM, as reported directly from partners or modeled from show similarity rankings
Ad type, with differentiation for programmatic and RON ads
Podcast revenue estimates calibrated against reported network data
