Each month, Magellan AI analyzes the trailing month’s data to uncover the top podcast advertisers by spend and change in spend. Below is a running archive of previous months' data.
Watch a 10-minute presentation about our latest rankings and join our webinar series to keep up-to-date.
Podcast marketers using our dashboard will be able to break unique listeners out into one-time vs repeat listeners. Reporting metrics include podcast downloads, unique listeners, and listener conversion rate - all with customizable timeframes.
Build a watchlist of your chosen brands to track where advertisers are spending with competitors. Weekly email reports also feature advertisers that are new to podcast advertising.
Our safeguards help protect your brand from damaging language and content. We provide suitability and threshold scores by GARM or IAB standards, and breakouts by show and episode.
Magellan AI is unique in its breadth of research, planning, measurement, and analysis tools for podcast advertising. Combined with a remarkably deep catalog of shows and ad placements, agencies, brands, and publishers alike are well-equipped to efficiently expand reach and maximize ad dollars.
Gain detailed insights to track competitor spend and messaging. Our advanced discovery tools also provide deep metrics on inventory and audiences, and put you directly in touch with the right people.
Competitive intelligenceMedia planning
We capture and analyze every ad placement to automate airchecks, giving you added confidence that every exposure was properly delivered. With brand safety keyword monitoring, you’ll get instant notifications and regular reporting to safeguard your brand.
Ad verificationBrand safety
Whether promoting a brand or a podcast, pixel-based tracking captures events and activity across podcast, streaming audio, and video channels. Supporting any type of ad insertion across all major platforms and ad servers, our reporting is fully customizable.
Pixel-based attributionPod-to-pod attributionThis is just the tip of the iceberg! Magellan AI offers a broad range of in-depth tools to take control of your podcast advertising. Let us custom-tailor a demo for you and your team.
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