Top podcast advertisers

November
 
2024
 rankings

Each month, Magellan AI analyzes the trailing month’s data to uncover the top podcast advertisers by spend and change in spend. See the latest charts in podcast advertising below.

Top spendersTop movers & shakers
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Top spenders

The top spenders list uses our proprietary model informed by the most-downloaded podcasts. For additional details – including comprehensive flighting, frequency, historical data, and more – book a customized demo.
See our methodology for more info on our rankings.
Rank
Advertiser
November
spend
Month-over-month spend change
Top genre
1
BetterHelp
$8,627,200
$8.6M
an icon indicating a gainan icon indicating no changean icon indicating a loss
Sports
2
Amazon
$7,986,400
$8.0M
an icon indicating a gainan icon indicating no changean icon indicating a loss
Sports
3
T-Mobile
$6,459,100
$6.5M
an icon indicating a gainan icon indicating no changean icon indicating a loss
Sports
4
Capital One
$4,450,300
$4.5M
an icon indicating a gainan icon indicating no changean icon indicating a loss
Sports
5
SimpliSafe
$4,135,700
$4.1M
an icon indicating a gainan icon indicating no changean icon indicating a loss
Sports
6
Shopify
$4,010,100
$4.0M
an icon indicating a gainan icon indicating no changean icon indicating a loss
Sports
7
DraftKings
$3,745,200
$3.7M
an icon indicating a gainan icon indicating no changean icon indicating a loss
Sports
8
Toyota
$3,378,800
$3.4M
an icon indicating a gainan icon indicating no changean icon indicating a loss
Sports
9
Bartesian
$3,317,600
$3.3M
an icon indicating a gainan icon indicating no changean icon indicating a loss
Sports
10
Flutter Entertainment
$3,313,700
$3.3M
an icon indicating a gainan icon indicating no changean icon indicating a loss
Sports
11
Quince
$2,911,200
$2.9M
an icon indicating a gainan icon indicating no changean icon indicating a loss
True Crime
12
Norton
$2,739,100
$2.7M
an icon indicating a gainan icon indicating no changean icon indicating a loss
News
13
MGM Resorts International
$2,601,900
$2.6M
an icon indicating a gainan icon indicating no changean icon indicating a loss
Sports
14
Apple
$2,573,800
$2.6M
an icon indicating a gainan icon indicating no changean icon indicating a loss
Sports
15
Progressive
$2,550,300
$2.6M
an icon indicating a gainan icon indicating no changean icon indicating a loss
Sports

Top movers & shakers

The top movers and shakers are advertisers we’ve identified as having the most sigificant increase in month-over-month spend. For additional details, book a customized demo.
See our methodology for more info on our rankings.
Rank
Advertiser
November
spend
Prior month's spend
Pct. change
1
$3,317,600
$16,300
20253%
–
2
$1,216,600
$236,800
414%
–
3
$933,600
$43,900
2027%
–
4
$815,400
$187,000
336%
–
5
$664,600
$200
332200%
–
6
$632,400
$111,200
469%
–
7
$600,900
$45,300
1226%
–
8
$553,800
$85,300
549%
–
9
$521,800
$103,800
403%
–
10
$521,200
$37,100
1305%
–
11
$395,700
$20,800
1802%
–
12
$315,600
$26,600
1086%
–
13
$305,200
$29,700
928%
–
14
$298,600
$700
42557%
–
15
$185,900
$400
46375%
–

Looking for past months? See our monthly spend archive for older charts.

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Go deeper

Get detailed flighting and frequency data for these advertisers, keep a watchlist, understand where and how often they appear in podcasts – and much more. We'll show you everything you want to know in a customized demo.

Methodology

Magellan AI analyzes podcast advertising data from the top 3,000 podcasts in the U.S. For parts of this analysis, we relied on Magellan AI’s proprietary model to estimate advertising spend. Our model is continually adjusted based on available inputs and incorporates a number of factors, including:
  • The number of ads and variation in ad load detected for a given episode
  • Number of downloads for each episode
  • CPM, as reported directly from partners or modeled from show similarity rankings
  • Ad type, with differentiation for programmatic and RON ads
  • Podcast revenue estimates calibrated against reported network data
  • Brand SOV breakout by show
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