Top podcast advertisers

October
 
2024
 rankings

Each month, Magellan AI analyzes the trailing month’s data to uncover the top podcast advertisers by spend and change in spend. See the latest charts in podcast advertising below.

Top spendersTop movers & shakers
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Top spenders

The top spenders list uses our proprietary model informed by the most-downloaded podcasts. For additional details – including comprehensive flighting, frequency, historical data, and more – book a customized demo.
See our methodology for more info on our rankings.
Rank
Advertiser
October
spend
Month-over-month spend change
Top genre
1
Amazon
$8,102,400
$8.1M
an icon indicating a gainan icon indicating no changean icon indicating a loss
Sports
2
BetterHelp
$7,895,000
$7.9M
an icon indicating a gainan icon indicating no changean icon indicating a loss
Sports
3
T-Mobile
$5,925,600
$5.9M
an icon indicating a gainan icon indicating no changean icon indicating a loss
Sports
4
MGM Resorts International
$4,559,100
$4.6M
an icon indicating a gainan icon indicating no changean icon indicating a loss
Sports
5
Shopify
$4,403,000
$4.4M
an icon indicating a gainan icon indicating no changean icon indicating a loss
Sports
6
Toyota
$2,878,700
$2.9M
an icon indicating a gainan icon indicating no changean icon indicating a loss
Sports
7
DraftKings
$2,788,900
$2.8M
an icon indicating a gainan icon indicating no changean icon indicating a loss
Sports
8
Quince
$2,670,900
$2.7M
an icon indicating a gainan icon indicating no changean icon indicating a loss
True Crime
9
Progressive
$2,570,100
$2.6M
an icon indicating a gainan icon indicating no changean icon indicating a loss
Sports
10
SimpliSafe
$2,357,700
$2.4M
an icon indicating a gainan icon indicating no changean icon indicating a loss
Comedy
11
Oracle Corporation
$2,312,300
$2.3M
an icon indicating a gainan icon indicating no changean icon indicating a loss
News
12
State Farm
$2,235,100
$2.2M
an icon indicating a gainan icon indicating no changean icon indicating a loss
Sports
13
Bank of America
$2,000,400
$2.0M
an icon indicating a gainan icon indicating no changean icon indicating a loss
Sports
14
Flutter Entertainment
$1,887,100
$1.9M
an icon indicating a gainan icon indicating no changean icon indicating a loss
Sports
15
VGW
$1,640,900
$1.6M
an icon indicating a gainan icon indicating no changean icon indicating a loss
Science

Top movers & shakers

The top movers and shakers are advertisers we’ve identified as having the most sigificant increase in month-over-month spend. For additional details, book a customized demo.
See our methodology for more info on our rankings.
Rank
Advertiser
October
spend
Prior month's spend
Pct. change
1
$1,105,600
$73,600
1402%
–
2
$1,018,500
$142,200
616%
–
3
$624,600
$27,400
2180%
–
4
$562,700
$118,600
374%
–
5
$546,900
$9,500
5657%
–
6
$423,000
$5,000
8360%
–
7
$414,900
$33,400
1142%
–
8
$392,900
$0
–
9
$353,400
$0
–
10
$348,600
$7,400
4611%
–
11
$343,000
$55,200
521%
–
12
$254,200
$57,900
339%
–
13
$206,300
$3,400
5968%
–
14
$196,000
$0
–
15
$180,300
$7,900
2182%
–

Looking for past months? See our monthly spend archive for older charts.

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Go deeper

Get detailed flighting and frequency data for these advertisers, keep a watchlist, understand where and how often they appear in podcasts – and much more. We'll show you everything you want to know in a customized demo.

Methodology

Magellan AI analyzes podcast advertising data from the top 3,000 podcasts in the U.S. For parts of this analysis, we relied on Magellan AI’s proprietary model to estimate advertising spend. Our model is continually adjusted based on available inputs and incorporates a number of factors, including:
  • The number of ads and variation in ad load detected for a given episode
  • Number of downloads for each episode
  • CPM, as reported directly from partners or modeled from show similarity rankings
  • Ad type, with differentiation for programmatic and RON ads
  • Podcast revenue estimates calibrated against reported network data
  • Brand SOV breakout by show
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