Quarterly benchmark report

Q1 2024 Edition
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Podcast advertising benchmarks: Q1 2024

In closing out the first quarter of 2024, we're excited to share our latest Quarterly Benchmark Report. Analyzing 109,000 podcast episodes, we uncovered the behaviors, trends, and insights from Q1 of 2024.

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In this report

Key stat: Podcast ad spending continued its climb in Q1 2024, increasing 39% year-over-year.

Banner promoting the Magellan AI Quarterly Benchmark Report for Q1 2024.
  • The fastest growing industries in podcast advertising
  • Where and how dollars were spent
  • How genres compare in ad load and attracting new brands
  • Most common ad lengths and positions
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