Quarterly benchmark report

Q1 2026 Edition
a single thin blue wave

Podcast advertising benchmarks: Q1 2026

In closing out the first quarter of 2026, we're excited to share our latest Quarterly Benchmark Report. We analyzed 95,612 podcast episodes to uncover the behaviors, trends, and insights from Q1.
‍
Join our upcoming webinar for a closer look at this report, as well as the brands and industries shaping podcast spend.

an icon representing a report
In this report

Key stat: Podcast ad spending remained healthy year-over-year, increasing 28% in Q1.

Quarterly Benchmark Report Q1 2026 by Magellan AI
  • The fastest growing industries in podcast advertising
  • Where and how dollars were spent
  • How genres compare in ad load and attracting new brands
  • Most common ad lengths and positions
an icon representing a download
Download the report

Complete this form to download the Podcast Advertising Quarterly Benchmark Report.

More from Magellan AI

A thumbnail of Magellan AI's top advertisers chart
Top 15 advertisers

See the latest monthly charts of the top podcast advertisers by spend and change in spend.

A thumbnail of Magellan AI's Podscape infographic
Podscape

Download The Podscape to better understand how some of the biggest podcast companies and services fit together on one page.

A thumbnail of Magellan AI's dashboard demo
Book a demo

Take control of your podcast advertising – let Magellan AI custom-tailor a demo for you and your team.

©2025 Twenty Nine Enterprises, Inc. d/b/a Magellan AI
CareersTermsPrivacy PolicyOpt‑out of tracking