Australian benchmark report

Q1 2026 Edition
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Australian podcast advertising benchmarks: Q1 2026

In closing out the first quarter of 2026, we're excited to share our latest Australian Quarterly Benchmark Report. We analyzed 9,968 podcast episodes in Australia to uncover the behaviors, trends, and insights from Q1.

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In this report

Key stat: Podcast ad spending continued to climb year-over-year, increasing 34% in Q1.

Australian Quarterly Benchmark Report Q1 2026 by Magellan AI
  • The fastest growing industries in podcast advertising
  • Where and how dollars were spent
  • How genres compare in ad load
  • Most common ad lengths and positions
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Complete this form to download the Australian Podcast Advertising Quarterly Benchmark Report.

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